Top Instagram Marketing Strategies to Promote your Pharmacy

As a pharmacy business owner, you might wonder what a place like Instagram has to offer to your enterprise. The short answer is it can take your pharmacy to the next level if you use it correctly and to your advantage. In this blog, you’ll learn how to do just that.

Being the second-most widely-used social media platform in the world, Instagram has become a go-to place for many businesses and marketers alike. It offers tremendous potential for growth, allowing you to significantly expand your pharmacy’s outreach and increase your customer base. It all depends on how you use Instagram and what marketing strategies you employ. Here’s a basic roadmap of what you need to do to promote your pharmacy through Instagram.

Content is everything

Your first goal is to create an ecosystem that leads to increased viewer engagement. The more you stand out on Instagram, the more eyes you’ll get and the more chances you’ll have to reach out to potential customers. The only way of doing that is to post interesting content that adds value to your readers.

The best way to do that is to post URLs of your website blog articles on your Instagram bio and insert a catchy caption to hook the viewer’s interest. You can use Linktr.ee or any similar service to add links to various web pages to your Instagram.

You can lead people to your site by also designing creative posters highlighting the benefits your pharmacy can offer to customers, like an online delivery service. You can use an online graphic design tool like PosterMyWall, which contains hundreds of pharmacy posters and modern Instagram post templates and lets you craft content in no time.

Be regular in your posting

Once you start posting on your page, you must be consistent with it. For instance, if you’re posting 4 times a week, stick to that frequency every week. This is standard practice to retain your viewership. If you’re inconsistent, your audience will lose interest and go elsewhere to find the information they’re looking for.

A good way to be regular in your posting is by having a content calendar where you can schedule your content for the entire month. It helps create tangible goals and set deadlines to achieve them. If your traction has already increased and you decide to post your YouTube video URLs on your Instagram, you might need an entire team to manage and polish your content on YouTube.

Be as visual as possible

Instagram, unlike most other popular social media platforms, is a highly visual place. That’s why it’s considered the go-to place for fashion brands because of its glamor and glitter. But that doesn’t mean a pharmacy can’t thrive on Instagram. All you need to do is ornate and beautify it to stand out from the crowd.

The best of doing this is by creating snippets or brief videos showcasing your pharmacy’s stunning interior and a glimpse of your professional staff. This will provide your potential customers with a first-hand view of what makes you special. Don’t just say it, show them what you’re all about. Similarly, you could also post Instagram stories — these could be a simple announcement of some unique medicines added to your inventory or stylish shots of your pharmacy's interior.

Don’t forget hashtags

Hashtags are one of the most important things you need to be mindful of when promoting your pharmacy on Instagram. Hashtags are popular and trending phrases you can insert at the end of your posts to attract more viewers to your page. But make sure the hashtags you use are relevant to your industry and especially the specific post you’re using them on.

For example, a relevant hashtag for a pharmacy would be #farmaceutica, #pharmd, #onlinepharmacy, or something similar. The question is how you can find hashtags that are trending. The easiest way to do that is to check out Instagram’s “Explore” page or use the hashtag autocomplete feature. Alternatively, you can use a social listening tool.

Develop an overall brand voice

Perhaps the most important thing most business owners fail to do is develop a voice for their brand. Like every business, your pharmacy is a brand, not just a shop where people come to buy their medicines. Your voice should encapsulate your vision and something that makes you stand out.

Maybe you’re the first online pharmacy in your neighborhood that promises the prompt delivery of any medicine (upon the doctor’s prescription) at the customer’s doorstep in, say, half an hour. If such is your business model, you should take on the brand voice of an innovator in your industry and stick to it in all your marketing collateral.

Some concluding thoughts

Promoting your pharmacy on Instagram can be tricky, especially because not every pharmacy is created equal. You might have a different business model or operational costs than your competitor. Therefore, the marketing strategies that work for them might not for you. You must experiment with several strategies and tailor them to your needs so you can pick out the ones that work best for you.

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